These pieces promote Puget Sound Energy's energy efficiency programs for residential and commercial customers. There are email, newsletter and internal poster campaign examples.
They were all written using PSE's style guide.
Showerheads and Carbon Balance
Business Energy Management Newsletter
A monthly newsletter to commercial customers usually spotlighting a recent energy efficiency upgrade project.
Internal awareness campaign
We made employees aware of new reputation and marketing campaign characters prior to commercial launch. I contributed the headline.
The Voice customer newsletter
I organize and edit the content for the monthly newsletter, going to 1.8 million customers. (showing front and back)
The Voice customer newsletter (pg. 2)
This page features freelance work.
Heathman Hotel Kirkland
With updated rooms and a wonderful location, The Heathman Hotel wanted to spread the word in 425 magazine.
UX writing / microcopy
These are examples of detailed writing for process flows in web sites, specifically for Puget Sound Energy. These have to do with the residential rebate process: display of qualifications and applying for the rebate.
Current display of qualifications
This long list is how pse.com currently displays qualifications that customers must meet to qualify for a rebate on new appliances, heating, or water heating equipment.
It is quite confusing and overwhelming.
Proposed qualifications list
By organizing the qualifications into types, the information is easier to digest. Working with a designer, we added icons that made sense, too. The third list has a drop down that expands to show the detailed qualifications that the equipment must meet.
This is proposed future-state.
Instructions for rebate application
These are the edits I contributed to pse.com for instructions on where and how to apply for a rebate (for certain programs).
The following images show more proposed changes.
Rebate application flow
In this student project, this flow shows an ideal experience applying for a heating equipment rebate. Changes in copy make things clearer and friendlier, based on PSE’s brand guidelines. Each slide shows a before and after.