I’m Scott and I love a good story. Movies and novels entertain us. News stories inform us. Our beliefs are shaped by sacred stories. Stories change our minds or solidify what we already know.
I'm a writer based in Seattle, WA. I write marketing and web copy, or, very short stories. Working within the brand, I thrive on the challenge to find the big idea. Using the strategy I focus on three keys to a strong message: know your audience, know your medium, and, given that, every word must audition. What are the essential parts to the story? What is the one kernel we want readers to take with them? Where is that point of connection?
How we communicate affects how we relate. Clear communication helps us connect, whether it’s a story, vital to who we are, the benefits of a new product, or a clear call-to-action button.
Other less serious stuff: I used to be a saucier. My butter sauces were the best. Perhaps that’s why I’m now allergic to dairy. I can play any position on the soccer pitch well. Sometimes I ride a scooter with a gold fleck helmet. Other times, I like to snap photos on my Grandmother's Canon TX from the '60's. Someday, I’ll return to Valhalla, which in my case is pre-2005 Ballard, WA.