Tasked with improving the Payment History screen, we expanded its scope to display more meaningful transaction details for both customers and CSRs. This included payment status, method, and policy premium changes. To help users navigate complex dollar amounts, I implemented tooltips and added transaction-type filtering, which revealed the need to reframe the feature as “Transaction History.” While back-end limitations prevented us from integrating policy history with payment data, I recommended removing an outdated billing schedule page that created confusion.

ROLE: Content Designer

TEAM: UX Design, Visual Design, Engineering

TOOLS: Figma, Mural

I directing a content-first approach to build a new website showcasing Shado Design’s UX design work. I wrote all the content, including project descriptions, and a contact page for users to get in touch with Shado Design.

• Established target audience, voice, and tone for Shado Design.

• Developed clear, easy-to-navigate information architecture.

• Built a Wireframe for the Shado Design Website, wrote a Style Guide and performed user testing.

Testers shared an 83% satisfaction rate and intent to contact Shado Design based on all pages reviewed.

ROLE: Content Designer and Strategist

TEAM: UX Designer and Studio Principal

TOOLS: Google Suite

I helped develop awareness and sign up flow for new users. I created an empathy map to aid in drafting awareness messaging. I reviewed existing testing and feedback to understand audience needs and pain points.

I developed messaging for:

• the core landing page

• an email onboarding nurture series

• a sign up flow including a one-time-password (OTP) security process.

Each step needed to concisely capture the benefits related to the audience and their concerns while ensuring security. I leveraged access to college interns for feedback on terminology and tone.

ROLE: Content Designer

TEAM: UX Designer

TOOLS: Confluence, Figma